San Fransico based, Digital Cruise is about exploring the world of digital media, technology, design, and advertising. To me, it is important to listen, be heard, and always view the world through the lens of wit and whimsy.
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5atm:
Kraken Rum Press Kits
By: Charmaine Choi
50 silk screened press kits were created for The Kraken launch which contained evidence that The Kraken truly exists. Each kit included a personalized letter, Kraken teeth, Kraken ink, quill, Kraken poster showing its enormous scale, scientific journal, DVD of Kraken tales, and the Kraken Rum.
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I’ve been lusting after this rum for ages. I wonder where I could get a press kit?
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