Awesome, awesome, awesome content marketing piece.
For the record, the song is from the album Go Do by Jonsi (of Sigur Ros notoriety). He came out with a solo album at the end of 2009 - if you haven’t bought it yet, go…. buy it now.
What great advertising is about - doing good. “The film was directed by Adam Berg and highlights the journey of color across the world as people and color combine to regenerate public and private spaces. Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux color paint.” (via Adland)