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Oh man. Timing, opportunity, and quick thinking converge as luxury auto makers give in to hubris and openly spar in front of their consumer base.
Now this is an ad war. I’ve heard of the legendary bmw/audi ad war, but it looks like (and I’m assuming here) that it’s a regional case-by-case basis. In this case, an advertising agency contacted BMW and told them of this specific opportunity. Kudos to the Juggernaut Advertising for contacting Santa Monica BMW because they (BMW) really loved the idea.
Love the ads and the execution, placement here is key and it’s quite creative. Would be interesting to see this on a highway, with one billboard coming right after another. Interesting and creative stuff (via BMWBlog.com).
