Social Media ROI, So What?
See ClickZ’s “Forget Social Media ROI” article posted earlier this week
I imagine this will be a continued question until measurement fully catches up with media and we are able to effectively measure and attribute influence across a suite of advertising tactics rather than in silos.
As media fragments (splinters ala Forrester) measurement is slowly becoming more cohesive. Rather than looking at the last three years of adoption - let’s think about the next three years of evolution.
