April 2011
8 posts
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Last Day for Staff at Modernista Creative Agency
Insane - I had no idea!
borisloukanov:
via creativity-online.com
After more than a decade as a force in the Boston ad market, indie agency Modernista is now officially closing its doors. The last day for staff will be this Friday, and Founder and Executive Creative Director Gary Koepke plans to wind up client business by May 15.
Posted via email from Boris Loukanov Web Mixer...
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Twitter Promoted Trends Perspective
I was reading this article on ClickZ (http://bit.ly/k4KyTh) and came to wonder about the actual impact of paid media within Twitter. Promoted trends were of particular interest given the sizable investments associated.
Samsung Droid is running a promoted tweet today (#WinaDroid4G) which upon further inspection is a ridiculously complicated affair requiring multiple opt -ins (bucketing downloads...
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Top 5 Reasons a Top 5 List Won't Make You a Social...
1. Great ideas are not free
2. To know social, you can’t just consume, you have to participate. So stop reading this list and get out there a do something.
3. This list does not care about your unique challenges
4. Great social campaigns are not about tactics, but great strategies that get at the heart of brands and bring them to minds of the people in ways that are meaningful
5. This...
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Social Media ROI, So What? →
See ClickZ’s “Forget Social Media ROI” article posted earlier this week
http://bit.ly/eUauFp
I imagine this will be a continued question until measurement fully catches up with media and we are able to effectively measure and attribute influence across a suite of advertising tactics rather than in silos.
As media fragments (splinters ala Forrester) measurement is slowly...