April 2011
8 posts
3 tags
Last Day for Staff at Modernista Creative Agency
Insane - I had no idea! borisloukanov: via creativity-online.com After more than a decade as a force in the Boston ad market, indie agency Modernista is now officially closing its doors. The last day for staff will be this Friday, and Founder and Executive Creative Director Gary Koepke plans to wind up client business by May 15. Posted via email from Boris Loukanov Web Mixer...
Apr 28th
10 notes
5 tags
Twitter Promoted Trends Perspective
I was reading this article on ClickZ (http://bit.ly/k4KyTh) and came to wonder about the actual impact of paid media within Twitter.  Promoted trends were of particular interest given the sizable investments associated. Samsung Droid is running a promoted tweet today (#WinaDroid4G) which upon further inspection is a ridiculously complicated affair requiring multiple opt -ins (bucketing downloads...
Apr 27th
2 notes
2 tags
Apr 26th
2 tags
Apr 26th
1 note
Apr 26th
2 tags
Top 5 Reasons a Top 5 List Won't Make You a Social...
1.  Great ideas are not free 2. To know social, you can’t just consume, you have to participate.  So stop reading this list and get out there a do something. 3. This list does not care about your unique challenges 4. Great social campaigns are not about tactics, but great strategies that get at the heart of brands and bring them to minds of the people in ways that are meaningful 5. This...
Apr 25th
3 notes
4 tags
Apr 25th
3 tags
Social Media ROI, So What? →
See ClickZ’s “Forget Social Media ROI” article posted earlier this week http://bit.ly/eUauFp I imagine this will be a continued question until measurement fully catches up with media and we are able to effectively measure and attribute influence across a suite of advertising tactics rather than in silos. As media fragments (splinters ala Forrester) measurement is slowly...
Apr 22nd
March 2011
4 posts
4 tags
Mar 8th
2 notes
2 tags
Mar 8th
3 tags
Tilt Shift iPhone photos/apps: the reign of the... →
Mar 7th
1 note
5 tags
TED Ads Worth Spreading: Thanks TED for still... →
Mar 7th
July 2010
2 posts
3 tags
Jul 14th
14 notes
2 tags
Jul 14th
June 2010
12 posts
4 tags
Jun 17th
1 note
2 tags
Jun 17th
7 notes
4 tags
My Response: Opinion Column Designers and Ad...
poploser: Smashing thinks designers shouldn’t use ad blockers. There is certainly a compelling case to be made, but I’m not sure they nailed it (especially given the sheer quantity of ads on their site). Nothing succeeds when individuals are selfish. Ultimately, selfishness will lead to demise because a community cannot truly thrive if the individuals that comprise it are only in it for...
Jun 15th
1 tag
Digital Diva: Social Media Conversion Funnel →
Unbounce featured an article on their blog today (and flowtown also featured it), titled “The 7 Secrets to Social Media Conversion.” There aren’t many examples yet of people doing Social Media for Conversion really well. Lots of companies are just getting started in Social Media,… Good find Digital Diva, I dig it.
Jun 15th
42 notes
3 tags
Jun 15th
2 tags
Jun 14th
1 note
1 tag
“Nobody can tell you if what you’re doing is good, meaningful or worthwhile. The...”
– Hugh Macleod (via ninakix) (via robot-heart) (via somewhereinthedark)
Jun 11th
83 notes
Jun 11th
22 notes
5 tags
“I started @BPGlobalPR, because the oil spill had been going on for almost a...”
–  Street Giant » Leroy Stick – the man behind @BPGlobalPR Please read the whole story of Leroy Stick, a new brand (cough) of super hero, and share away! (via drwh0) Amen Leroy.
Jun 3rd
7 notes
2 tags
AAF Networking
aafmosaicalumandfriends:  What’s better than landing your 1st advertising job? Meeting w/others who’ve done the same! Stay tuned for upcoming MAFA networking events! Immediate snarky response from my raging interior monologue: ‘Coming to terms with the impending loss of social life in favor of a grueling work schedule?’ Just kidding, AAF good on you for bringing the fam together...
Jun 3rd
1 note
1 tag
Agency Speak Peeve Volume 1
Just sitting here thinking that there is no phrase I detest more in the ad agency dialect than ‘Lunch and Learn’.   For those of you out there who are unfamiliar, it generally refers to free lunch in exchange for your attention for 30 minutes of some such media offering.   In terms the ‘why’, well I really couldn’t say.  Maybe I’m just indignant about being...
Jun 3rd
2 tags
Jun 3rd
May 2010
27 posts
May 28th
3 tags
“BP wants Twitter to shut down a fake BP account that is mocking the oil company....”
– Touche´ (via marcovhv, inothernews) (via backlog345)
May 28th
2,653 notes
2 tags
May 27th
1 tag
May 27th
39 notes
2 tags
Facebook movie portrays Zuckerberg as "selfish,... →
aatombomb: soupsoup: The movie will be released this October, and it’s impossible to know what changes might have been made while David Fincher filmed. But this draft treats Zuckerberg as a selfish, shameless, sexist, callow, maybe-shy but maybe-unfeeling, inhuman, awful, back-stabbing, shallow little code monkey with about as much insight into human relations as a poorly developed...
May 25th
20 notes
3 tags
May 25th
2 tags
May 25th
10 notes
2 tags
WatchWatch
Awesome, awesome, awesome content marketing piece.  For the record, the song is from the album Go Do by Jonsi (of Sigur Ros notoriety).  He came out with a solo album at the end of 2009 - if  you haven’t bought it yet, go…. buy it now. michaelmann: What great advertising is about - doing good. “The film was directed by Adam Berg and highlights the journey of color across the world...
May 25th
2 tags
Facebook Will Shortly Announce 500 Million Users →
Only to perhaps faced by rapid decline due to privacy issues?  There’s a segment on this coming up on NPR at noon today that I’m definitely going to be listening to. world-shaker: Or, 7.3% of the world’s population.
May 25th
1 tag
May 25th
4 tags
May 25th
4 tags
“The emergence of a new media system is typified by a period of transposition,...”
– Let me just say this is a tad verbose, but on point.  I’m not sure ‘behavorial grammar’ is an entirely appropriate way of characterizing the digital ecosystem.   Digital is rapidly developing its own language (and of course the means of structuring its discourse, ie grammar) which...
May 25th
58 notes
3 tags
May 25th
3 notes
4 tags
May 25th
5 tags
May 23rd
2 tags
May 19th
7 notes
2 tags
May 14th
2 tags
May 14th
3 notes
2 tags
May 13th
321 notes
May 13th
5 notes
2 tags
Inside Social: Facebook's Alternate Ending →
I believe shooting has wrapped for the forthcoming movie, ‘The Social Network,’ starring Justin Timberlake as Mark Zuckerberg but I couldn’t help wondering if they’d be back on location soon, shooting an alternate ending to their biopic. If you haven’t been part of the mounting furor over…
May 13th
1 note
1 tag
May 13th
3 tags
May 6th
2 tags
“Every idea is a source of light and life which animates and illuminates the...”
– Mortimer J. Adler
May 4th