Digital Cruise

Last Day for Staff at Modernista Creative Agency

Insane - I had no idea!

borisloukanov:

via creativity-online.com

After more than a decade as a force in the Boston ad market, indie agency Modernista is now officially closing its doors. The last day for staff will be this Friday, and Founder and Executive Creative Director Gary Koepke plans to wind up client business by May 15.

Posted via email from Boris Loukanov Web Mixer 2.0  | Comment »

Twitter Promoted Trends Perspective

I was reading this article on ClickZ (http://bit.ly/k4KyTh) and came to wonder about the actual impact of paid media within Twitter.  Promoted trends were of particular interest given the sizable investments associated.

Samsung Droid is running a promoted tweet today (#WinaDroid4G) which upon further inspection is a ridiculously complicated affair requiring multiple opt -ins (bucketing downloads and follows into the opt in category here).  I can’t tell if I’m completely dense or if this is way too much work to win something with a $300 price point (maybe I’m just sassy about it as a mac/iPhone die hard).

Bringing it back to my original point of curiosity, I did a quick run through on twittersentiment.com & socialmention.com to get a feel for what’s happening.

Here is what I found:

Source: twittersentiment.com

- The associated handle has over 34k followers, which isn’t insignificant

- There are mentions galore but sentiment-wise its a pretty mixed bag (note, a review in socialmention.com categorizes most mentions as neutral)

- Actual mentions fall into three distinct categories:

1. Participants: People playing along or at least trying to figure it out
2. Haters: Self explanatory
3. Free-loaders: People riding the wave and attempting to get traction for their own purposes

When you review the actual #mentions a lot people are asking how to win, what is it, or “Give it to ME” reflecting the apathy/ADD lovechild that the internet has spawned.  I think the level of complication associated with this particular promotion makes it tough to get people to the intended result.

Lessons learned are hard to pinpoint given this thing is still going.  But my initial thoughts are as follows:

• Lot’s of traffic, but not lots of quality
• Limited retention due to over complication
• I’m not a big fan of the ‘burn’ twitter handle - kind of defeats to point of how a micro-blogging community like Twitter operates for brands (community outreach and curation)

Update: I removed the hashtag from my title in an effort to avoid the ‘freeloaders’ category. LOL Should’ve thought that one through :)

Top 5 Reasons a Top 5 List Won’t Make You a Social Media Maven

1.  Great ideas are not free

2. To know social, you can’t just consume, you have to participate.  So stop reading this list and get out there a do something.

3. This list does not care about your unique challenges

4. Great social campaigns are not about tactics, but great strategies that get at the heart of brands and bring them to minds of the people in ways that are meaningful

5. This list is already out of date

Social is about people - on both sides of the equation.